novelnext Chapter 268 - 265: The Ranch Owner’s Skills Are Truly Unmatched!
Chapter 268 - 265: The Ranch Owner’s Skills Are Truly Unmatched!
Only half of the National Day holiday had passed when the management area of Maodeng Ranch sent someone over.
The person who came was naturally Adouqin.
Adouqin usually wears Mongolian robes. The Mongolian people here love wearing robes, and every autumn after the harvest, they would go to Outer Mongolia to buy them.
Because the robes in Outer Mongolia are much cheaper.
In fact, the cattle and sheep in Outer Mongolia are much cheaper too. If connections can be found, some herders would go to Outer Mongolia to buy cattle and sheep.
It’s the same grassland, but due to being different countries, the economic conditions in Outer Mongolia are much worse, making the things they sell cheaper.
"Master Jiang, long time no see."
Adouqin said with a polite smile to Jiang Feng.
Due to Jiang Feng, the name of Maodeng has become well-known, and many people here know him.
"Hello, Adouqin," Jiang Feng greeted politely.
"I’m here to discuss this year’s harvest festival. It’s best if you make an appearance because the government departments need publicity."
"Last year’s publicity was very successful."
"We will prepare the best booth for you to display cattle and sheep."
Adouqin continued.
"No problem. However, this year I want a booth to sell some sauces," Jiang Feng added.
Hearing this, Adouqin was slightly surprised, "You want a booth? Is it a tent?"
"That won’t be a problem. But I still need to get approval and will let you know the result."
"But whatever is sold must be reported, and it needs a food safety certification."
Jiang Feng nodded, "No problem."
The two discussed the details for a while more, and then Adouqin left.
Generally speaking, the harvest festival is a large gathering, and the officials organize many stalls to sell things.
The ranch’s cattle and sheep are definitely quarantine-qualified and can be directly traded.
However, food safety is still a concern.
This is relatively easy in the pasture area.
Next, Jiang Feng began preparing the secret sauce.
What he wanted to make was beef and mushroom sauce.
The beef sauce bought outside typically has insufficient beef granules, lacks ingredients, and tastes overly salty, with no idea how many types of additives are inside.
The beef sauce Jiang Feng makes is definitely different from what’s on the market.
During the live stream, Jiang Feng took a large chunk of beef and started chopping the stuffing.
The viewers saw this grand gesture, somewhat surprised.
Jiang Feng explained to everyone:
"Today I’m making beef sauce on the live stream which can be used for mixing with rice or noodles."
"I also ordered some custom glass bottles, similar to those of Lao Gan Ma."
"Planning to make about ten thousand bottles."
"However, the beef sauce I make is different from the ones on the market; the shelf life is estimated to be only around a week, so it needs to be consumed immediately."
"First, I’ll send samples to the food testing agency for review, and then have the ranch employees taste the flavor before mass-producing."
After hearing Jiang Feng’s explanation, the viewers realized that today’s grand preparation was for making beef sauce.
[Master Jiang, can I reserve some? You won’t find such sauce on the market!]
[Master Jiang, please save me some!]
[I want to buy a little!]
[Goodness, using such good beef to make sauce is really a waste!]
The comments came flooding in.
High-quality food resources are indeed rare.
Usually, custom-made secret sauce like this would have been pre-ordered long ago, and wouldn’t reach the market.
Jiang Feng thought for a moment, and said:
"In the end, I’ll draw 500 viewers for a free giveaway, but forget about online channels, I don’t want to follow the online sales route."
"It’s not that the sauce is too expensive, honestly, it’s just too much hassle to send by mail."
"I hope everyone understands."
Upon hearing they could get it for free, the audience in the live stream became excited again.
Jiang Feng began the preparation.
The secret sauce he made definitely had its own techniques.
Chop the mushrooms into pieces, mince the garlic, mince less spicy peppers, cut the beef into chunks.
He cut the beef chunks slightly larger to make it more enjoyable to eat.
Then, using a large pot, add oil to start frying.
First fry the garlic, then add pepper, mushroom, and beef, and stir-fry. In between, add a little soy bean paste, and a bit of white sesame.
Fry it until there’s no moisture left, and the oil turns golden yellow, and the beef is tender, then it can be removed from heat.
Place the fried mixture in a bowl, the beef chunks shiny and translucent, reflecting oil.
The color is similar to that of spicy strips, but much brighter than spicy strips.
There’s still a layer of oil floating on the bowl.
No need to worry about the oil; once placed in glass bottles, the beef will automatically absorb the oil.
Seeing the appearance of the beef, the viewers couldn’t help but swallow their saliva.
This beef sauce looks delicious.
Whether mixing with rice or noodles, it’s definitely the top choice.
Even when stir-frying, it can be directly added to enhance the flavor.
Jiang Feng looked at the bowl of beef sauce he made, then chopped some green onions and cucumbers, and said:
"This sauce cannot be wasted, later we’ll have fried noodle to let everyone taste."
Jiang Feng called Old Sun over, and let everyone start the meal early with a serving of fried noodles.
Meanwhile, Jiang Feng filled a bottle and planned to send it to the food testing agency for review in the afternoon.
Before long, the ranch employees came over.
Seeing the fried noodles, without saying much, everyone started to eat.
Hadan used a large stainless steel basin to eat, first scooping up a big bowl of handmade noodles, then adding two spoonfuls of beef sauce.
"Brother Sun, this sauce looks pretty good!"
Hadan exclaimed with admiration.
Old Sun calmly said, "The Master made it, preparing to sell it at the Harvest Festival, you guys try the flavor first."
Hearing Old Sun say this, the employees all paused for a moment, then their faces lit up with smiles.
"The Master made it? We’d better taste it properly!"
"No wonder we’re suddenly eating noodles with sauce today."
"The Master’s culinary skills are really rare!"
Everyone quickly grabbed some cooked firm and thin noodles, then added beef sauce, mixing it evenly.
Each strand of noodle was coated with sauce, making it look irresistibly appetizing.
Especially with the big chunks of beef mixed in, it was mouthwatering.
Hadan picked up a big bunch of noodles with his chopsticks and directly stuffed them into his mouth.
He slurped for a few seconds, chewing the noodles in his mouth.
After that bite, his eyes widened a bit.
The texture of the beef chunks was excellent, the aroma of the sauce filled his mouth, rich with flavor.
Noodles with sauce already have an exceptional taste, and this special sauce made by Jiang Feng made it even better.
"Delicious, this beef sauce is so delicious."
Hadan exclaimed.
The other employees also began to dig in, and for a moment, the kitchen was filled with the sound of slurping noodles.
In the courtyard, Jiang Feng and Liu Yiyi were also making noodles with sauce.
Liu Yiyi usually doesn’t eat much, but today she ate two bowls in a row. After finishing the second bowl, she felt stuffed and went to the sofa to lie down and rest.
She felt a bit guilty, planning to go to the gym in the evening for a good workout session to burn off some fat.
This beef sauce received unanimous praise from everyone.
Absolutely the best sauce they had ever tasted.
"The Master’s culinary skills are unparalleled, it’s so delicious!"
"Why is the sauce gone? How much sauce do you add to a bowl?"
"Come on, I only had two bowls!"
Everyone started to chatter.
Jiang Feng remained calm, but was naturally pleased with the feedback.
So, once he had obtained the relevant sales permits, he planned to produce in bulk and sell it at the Harvest Festival.
Just as well, during the Harvest Festival, he could also make some things happen.
At that time, he could also send some to the surrounding neighbors.
With the Harvest Festival approaching, local villagers were informed.
If they wanted to buy and sell cattle and sheep, they could go to the management district to register.
Many big brands were also collaborating with the local government, placing samples in specialized yurts for people to choose from.
In the following days, Jiang Feng called Old Sun and Gelya to help. They were busy making beef sauce every day.
Actually, after having the formula, it could completely be produced in a factory, but the cost of production machines was also high, not less than a few million.
"Master, why not open a sauce factory? Sauce revenue on the market is quite high now."
"We happen to have beef provided, the revenue should be a bit better than directly selling cattle."
Old Sun suggested.
Upon hearing this, Jiang Feng replied with a smile, "I’ve considered it, but it probably won’t work. I’ve calculated the cost; using my beef chunks like this, a bottle of beef sauce would have to sell for over 60 yuan to make a profit."
"According to the Huaxia market, a usual meal sauce retails for just around a dozen or twenty yuan."
"If I were to open a sauce factory, I’d have to establish a reputation first to build brand value, but I would definitely get criticized by many."
"Really, selling cattle is more comfortable."
What Jiang Feng said was true.
The beef sauce he made had too high a cost.
He used authentic grassland beef, with large chunks, and the price was certainly high. Considering the current beef market price, the beef he sold couldn’t possibly be cheap.
If he opted for a high-end route, selling for over 100 a bottle, it wouldn’t suit his millions of followers, easy to attract backlash.
Therefore, this beef sauce would just be for some fun during the Harvest Festival.
Old Sun sighed, "Using authentic materials, the price is worth it, but the cost is indeed too high, difficult to manage."
Old Sun was genuinely admiring Jiang Feng.
Doing things isn’t that simple, you can’t succeed by just being impulsive.
In the catering business, for example, many people think their food tastes delicious and uses sufficient ingredients, therefore it should succeed.
But once they enter the industry, they realize there are countless intricacies, and competition crushes them; using real ingredients results in zero profits, forcing cost reductions from all aspects to survive.
Jiangfeng Ranch’s foundation is stable. If they want to explore secondary revenue sources, thorough understanding is essential.
The Harvest Festival was drawing near, with thousands of bottles of secret beef sauce already made.
Jiang Feng had calculated, a bottle of beef sauce contained about a pound of beef.
Currently, the market price for a pound of raw beef is about 40 yuan, but the raw beef from his ranch can sell for 45 yuan, equating to 90 yuan per kilogram.
So setting a price of 60 yuan per bottle for the beef sauce was just right, also quite affordable.
Due to Jiang Feng’s continuous live streaming while making beef sauce over these two days, many locals knew he would be selling it during the Harvest Festival and were prepared to purchase it early.
Moreover, what’s even more absurd is that scalpers appeared among the locals, intending to resell Jiang Feng’s beef sauce.
Although many scalpers resell concert tickets and Apple phones, it’s the first time seeing scalpers reselling beef sauce.
This is actually due to Jiang Feng’s enormous popularity.
To prevent scalpers from arising, Jiang Feng stated that each person could buy at most two bottles,
and he would resort to facial recognition for personal identification.
Local herders and villagers have been paying attention to the grassland social media stars, and Jiang Feng’s influence here remains significant.
There was absolutely no shortage of buyers for the beef sauce.
The Harvest Festival at Xilinhot Grassland finally arrived.
That morning, two trucks with onboard refrigeration units set off from Jiangfeng Ranch, heading towards the venue of the Harvest Festival.